One of the Ministry of State for Administrative Development’s mandates is to
further develop and promote the usage of e-Government services that are offered
through its Government Services Portal (Bawaba). In that light, the Ministry of
State for Administrative Development was looking for a strategic public-private
partnership (PPP) to finance an awareness campaign for e-Government services,
as well as develop a mobile service delivery channel as a base for mobile
MSAD ran a competition for interested private sector companies to sponsor,
finance and execute an integrated advertising campaign on Bawaba and
e-services, as well as new delivery channels. The offers were evaluated based
Advertising tools and activities.
Company’s plan to integrate own services and tools with e-Government services.
Campaign duration and action plan.
Campaign budget and its breakdown.
Vodafone – Egypt was the company chosen for this purpose for the following
It presented the best offer to sponsor the campaign.
To acknowledge the social responsibility of the private sector.
To aid in achieving the government’s strategy in encouraging the use of ICT as
a delivery channel for efficient government services.
Scope of partnership and awareness campaign:
Stand-alone advertising campaign to spread awareness of the Bawaba and
introduce its services.
Joint public relations & advertising campaign to highlight the many features of
Bawaba and how they can be used through Vodafone technologies.
SMS advertising campaign.
Develop a mobile-phone delivery channel for government services